At Kelly Group, I was responsible for developing and maintaining a consistent, extensive flow of organic social media content. This included showcasing good news stories, highlighting reward and recognition initiatives, providing insights into our workforce, sharing key contract updates, and covering a diverse range of company developments.
My strategic content approach successfully cultivated consistent, growing engagement that demonstrably outperformed our competitors. Since 2021, I’ve driven a remarkable increase in our social media audience, growing from an initial 8,000 to nearly 30,000 followers—a surge of over 250%.
This expanded following not only significantly elevated Kelly Group’s public profile but also, particularly with the integration of new businesses, transformed our social channels into a vital lead generation platform and an effective recruitment tool for the entire Group.
When possible, I try to link these posts to a blog page found on Kelly.co.uk to keep a consistent flow of content and visitors to the site improving our SEO ranking.
